Paul Rand lived from 1914 to 1996. He made a name for himself in the advertising and design world. Rand began designing at a very young age, probably before he was even aware that he was. Once Rand's father felt as if he could no longer teach him he sent him off to school. Paul attended many great schools such as the Pratt Institute, Parsons School of Design and the Art Student League. He then began his career with many 'humble' projects, however his early work in page design is where his reputation first began.
Paul Rand first taught himself how to 'design' by looking at certain design magazines. he was best known for his corporate logo designs such as IBM, UPS, and ABC. Rand was said to be so great at designing corporate logos because he was able to be a salesman and explain his identities for the corporation, which was not the easiest thing to do. Rand believed that "a logo cannot survive unless it is designed with the utmost simplicity and restraint".
Rand's career was filled with many projects. His most famous being corporate logo designs. Howeever he also made many books, illustrations and other pieces of work. he was said to be the one who established many of the definitions of the term "graphic design". During Rand's later years he taught design at Yale University.
Sources:
