GRAPHIC DESIGN: Reading One

I learned quite a lot in our first reading assignment and I enjoyed it much more than I thought I would.  I learned that logos, signs and symbols are all interpreted differently depending on who the target audience is.

"Signs are formed through the society that creates them."

I learned that meanings can be created through many different ways depending on what is given to you.  Things can also have different meanings depending on the culture and time period that you are in.  To one society a symbol may mean something good, while to another it may mean something quite bad.

The most important thing that I learned during this reading was probably how much process, work and thought needs to be put into and considered when designing a logo.  There are many steps that most people forget when designing that can make or break that perfect design!