Hmm?

So when I copied and paste it totally messed up the spacing...

Fun Stuff...

Define: series and sequence

Series is a group of related or similar things, event and such….                                  Sequence is the following of one thing after another, succession and order

Define: sign, index, symbol

An index is when something (A), such as a sense goes with and implies or points to something else (B the point of interest).  Indices are directly influenced by their objects.                                                                                                                                                  A symbol has convention-based relationships with their objects sucks as words like nouns, verbs and adjectives.                                                                                                        Signs are both indices and symbols. “Sign: icon from an index from a symbol.”

What makes a successful bookjacket?

            A successful bookjacket should immediately grab your attention and cause you to investigate further into the book.  I should want to MAKE you read the book.  It is very important that the bookjacket is dynamic, compelling and unique. The viewer should be left with a visual of what the book could possibly be about.

My Series:

Lucky By Alice Sebold, Memoir                                                                                                                   Lovely Bones By Alice Sebold, Fiction                                                                                                   The Almost Moon By Alice Sebold, Fiction

Research:

A little about the author: These three books are the only ones she has written.  At the age of 19 she was attacked, beaten and brutally raped.  A few months later a young woman was found murdered and raped in the same spot where it happened to her.  She passed her rapist on campus and recognized him and turned him in.  Her first novel Lucky reflects this.  Her second novel Lovely Bones was a bestselling novel and most known of the three.  Lovely Bones is about a young girl who is raped and killed and then watches over her family and friends in heaven. It is being turned into a film and will be released December 11 2009!  Her last book, The Almost Moon, is about a girl with a mental issue who kills her mother easily with no problem or regret. She has received the American Bookseller Association award in 2003 and the Bram Stoker Award for her first novel in 2002.

Associated word list:

Chilling, mysterious, grief, sadness, hope, curious, moving, strength, courage, shivery, scary, secret, dead, sorrow, heartache, desire, anticipation, despair, inquiring, touching, emotional, rough, confusion, persuasive, hazy, cold, sorrow, cloudy, gloomy, sinister, dusky, grieve, regret, blurred, intense, crisp, emotionless, wishful, optimistic, expectant, watchful, comfort, refuse, cowardly, soothe, despair, anger, provoke, anticipation, expectancy…

10 Defined Words:

Chilling: A sensation of coldness, often accompanied by shivering; a sudden numbing fear or dread, distant.                                                                                                Hope: to look forward to with desire and reasonable confidence. To believe, to feel that something desired may happen.                                                                                     Courage: the quality of mind or spirit that enables a person to face difficulty danger, and pain without fear; bravery.                                                                                              Secret: Done, made, or conducted without knowledge or others. Secluded, sheltered or withdrawn.                                                                                                                                  Sorrow: distress caused by loss, disappointment, affection, grief, sadness or regret.  Emotional: Determined or effected by emotion rather than reason.                                Confusion: Disorder, chaos, lack of clearness or distinctness.                                               Watchful: Vibrant or alert, closely observant.                                                                   Anger: A strong feeling of displeasure and belligerence aroused by a wrong.         Anticipation: Expectation or hope, realization in advance. To expect to look forward to, to prevent.

Tone:

Fiction                                                                                                                                           Serious                                                                                                                                             Courageous                                                                                                                                                              Hopeful                                                                                                                                 

To Suggest List:

A sense of hope…                                                                                                                                 A sense of forgiveness….                                                                                                                      A sense of sorrow…                                                                                                                             A sense of suspense…                                                                                                                 A sense of confusion…                                                                                                                       A sense of frustration…                                                                                                                     A sense of why did this happen to her…

Concept Statement (part one):

10 quotes:

Lovely Bones:                                                                                                                             “Nothing is ever certain.”                                                                                                                “He wore his innocence like a comfortable old coat.”                                                                               “These were the lovely bones that had grown my absence. The connections sometimes tenuous, sometimes made at great cost, but often magnificent that happened after I was gone. And I began to see things in a way that let me hold the world without me in it. The events that my death brought were merely the bones of a body that would become whole at some predictable time in the future. The price of what I cam to see as this miraculous body had been my life.”                                                    

Lucky:                                                                                                                                              “I live in a world where the two truths coexist; where both hell and hope lie in the palm of my hand.”                                                                                                                              “We are all prisoners but some of us are in cells with windows and some without.” 

“Once you choose hope, anything’s possible.” Christopher Reeve                                     “I have learned that lessons in my life: first, there are no sufficient literary psychological or historical answers to human tragedy, only moral ones. Second, just as despair can come to one another only from other human beings, hope too can be given to one only by other human beings.” Elie Wiesel                                                           “Loss is nothing else but change, and change is natures delight.” Marcus Aurelius       “I am responsible. Although I may not be able to prevent the worst form happening, I am responsible for my attitude toward the inevitable misfortunes that darken life. Bad things do happen; how I respond to them defines my character and the quality of my life. I can choose to sit in perpetual sadness immobilized by gravity of my loss, or I can choose to rise form the pain and treasure the most precious gift I have- life itself.” Walter Anderson

Concept Statement Notes:

A concept statement tries to capture the “essence” of a product.  It serves as an anchor point of common ground.  It describes how your design is going to look.  It should be able to visualize mood, tone etc. after reading it.

GRAPHIC DESIGN: Reading One

I learned quite a lot in our first reading assignment and I enjoyed it much more than I thought I would.  I learned that logos, signs and symbols are all interpreted differently depending on who the target audience is.

"Signs are formed through the society that creates them."

I learned that meanings can be created through many different ways depending on what is given to you.  Things can also have different meanings depending on the culture and time period that you are in.  To one society a symbol may mean something good, while to another it may mean something quite bad.

The most important thing that I learned during this reading was probably how much process, work and thought needs to be put into and considered when designing a logo.  There are many steps that most people forget when designing that can make or break that perfect design!

Check it out!

Jonathan Hoefler

"It's always amazing to see how they wind up, how they transform the things they inhabit."                                                                                                                                                                           Jonathan Hoefler

Jonathan Hoelfer was born on August 22^nd in the year 1970.  He now lives in New York where he owns his own company.  Jonathan was a self-taught designer and began designing as a teen.    As a typeface designer, Jonathan specializes in the design of original typefaces.  He describes himself as an “arm chair type historian”.

Jonathan is best known for his Hoefler text family of typefaces, which was designed for Apple computers.  Hoefler text is a contemporary serif antiqua (typefaces designed between 1490-1600) and was created to allow the composition of complex typography.  The Hoefler text is included in every Mac OS version since 7.5.  Jonathan is the founder of the Hoefler & Frere-Jones (originally the Hoefler Type Foundry, est. 1989) in New York. 

Named one of the 40 most influential designers in America by I.D. Magazine really sets Jonathan apart from the crowd.  His award winning work original typeface includes designs for the Rolling Stones and Sports Illustrated.  He has the honor of his work being exhibited internationally.  Jonathan has contributed to some of the world’s best publications, corporations and institutions since the establishment of his company.  He creates fonts that stand out with clarity, elegance and durability.

Hoefler Text

Jonathan Hoefler

Typography

Books

Fonts

Time

Vocabulary

Absolute Measurement is the measurements of fixed values.

Relative Measurement is the character spacings that are linked to type size which means that their relationships are defined by a series of relative measurements.

Points is the units of measurements used to measure the type size of a font.

Picas are units of measurements equal to 12 points that is commonly used for measuring lines of type.

X-height is the heights of a lowercase x and all other case letters.

The em is a unit of measurement used in a type setting to define the basic spacing functions, and equals the size of a given type.

The en is a unit of relative measurement equal to half of one em.

Dashes (hyphen, en, em)- em and en  are used in punctuation to provide a measurement for dashes.  And en is half of an em where a hyphen is 1/3 of an em.

Justification has three different values for type settings: minimum, maximum and optimum.  In justified type, word spacing on separate lines is irregular, unlike range left type where all lines have the same spacing.

Flush left is when all of the type lines up evenly to the left margins.

Flush right is when all of the type lines up evenly to the left margin; this is much harder to read.

Letterspacing adds spaces between letter forms to open up words and make it easier to read.

Kerning removes spaces between characters.

Tracking is the adjustments of space between characters.

Word spacing is the spacing adjustments between words.

Widow is a lone word at the end of a pharagraph.

Orphan is the final one or tow lines of a paragraph separated from the main paragraph to form a new column.

Leading is a printing term that refers tot the strips of lead that were inserted between text measures in order to space them accurately.  They are specified in points and it allows the characters to "breathe" so that it can be read easily.

Indentation provides the reader with an easily accessible entry  point to a paragraph.

Hanging indent  is similar to a running indent (which is an indentation from the left or right margin, which affects several text lines) except the first line of the text is not indented.

First-line indent is the text that is indented from the left margin in the first line of the second and subsequent paragraphs.

Adrian Frutiger

Who is Adrian Frutiger?

Adrian Frutiger is one of the most typeface designers in the 20th century.  He continues to influence the direction of digital typography in the 21st century.  He was best known for creating the typefaces of Univers and Frutiger.  He has also produced some of the most well-known and widely used typefaces.  

In his early life, Adrian was interested in sculpture and was discouraged by his father and by his secondary school teacher.  They encouraged him to work in printing.  Although he is a magnificent type designer, his love of sculpture greatly influences his type forms.    Adrian then continued his training in typography and graphics at the Zurich School of Arts and Crafts.  He was taught by two well known professors, Alfred Willimann and Walter Kach.  He later estbalished his international position as a typeface designer with his Univers sans-serif font.

What makes univers unique?

Univers is a typeface that is in the Swiss Style of graphic design.  Different weights and variations within the type family are designated by the use of numbers rather than names, which is something that Adrain adapted.  The actual typeface names within Univers familiy include both number and letter suffixes.  As of now, "Univers type family consists of 44 faces, with 16 uniquely numbered weight, width, position combinations.  20 fonts have oblique positions, 8 fonts support Central European character set. 8 suppose Cyrillic character set".

Adrian Frutiger decided to design this unique classificaton system to eliminate naming and specifying confusion.  The number used in a font is a concatenation of 2 numbers.  The first set defines weight, while the second defines width and position.

JonDesign

Flick

IdentiFont

Wikipedia

Typophile